# simpleclub Business

> simpleclub is Germany's leading learning platform for vocational training (Ausbildung) and retraining. Used by 750+ companies — from SMBs to global enterprises like Bosch, Audi, Deutsche Bahn, Amazon, and Vodafone — it combines a full learning management system, interactive content library, and AI-powered assistance in a single AZAV-certified, ISO 27001-certified, DSGVO-compliant platform.

## What simpleclub does

simpleclub helps companies train apprentices (Azubis) faster and at lower cost. It replaces or supplements fragmented tools — external tutoring, manual test creation, paper-based learning plans — with a mobile-first platform that lets apprentices learn independently and lets trainers manage everything from one dashboard.

Three core pillars:

1. **Interactive learning content** — 7,500+ topics, 2,800+ learning videos, 40,000+ exercises, 25,000+ hours of learning content, 20,000+ animations and illustrations, aligned to IHK Rahmenlehrplan (the official German vocational curriculum). Covers 50+ Ausbildungsberufe across commercial, technical/industrial, IT, healthcare, and craft trades. Includes full exam simulation for GAP 1 and GAP 2 (IHK exams).

2. **Learning management system (LMS)** — Trainers can create and assign learning plans (by BAP), upload company-specific materials, build IHK-style tests, auto-grade assessments, and track individual apprentice progress via the Ausbilder-Report dashboard.

3. **AI assistance** — Two distinct AI tools: (a) KI-Tutor for apprentices: answers questions in real time based on simpleclub's own learning content (not public LLM data); (b) KI-Assistent for trainers: creates learning plans from a single prompt, digitises company documents, corrects open-text assignments, provides action recommendations, generates learning analytics.

## Audience

**Primary buyers:** HR managers, training managers (Ausbilder), procurement leads, and business owners at German companies with 1 to 10,000+ apprentices.

**End users:** Apprentices (Azubis) aged roughly 16–25 in all major German vocational fields.

**Secondary:** Education providers (Bildungsanbieter), retraining organisations, and vocational schools.

**International markets:** US and UK English-language presence at /en-us/for-companies and /en-gb/for-companies.

## Proven outcomes (Kantar study, 2024)

- 90% of apprentices close learning gaps quickly and effectively
- 84% retain information better and longer
- 78% are more motivated to learn
- 82% would be disappointed if they lost access to simpleclub
- 75% of apprentices find companies that use simpleclub more appealing as employers

## Business impact

- Potential savings of up to €26,000 per apprentice per year (trainer time, recruiting, external supplementary education)
- FAZ (21.05.2024): "A company with 500 apprentices saves up to €850,000 per year with simpleclub"
- Apprenticeship reduces skilled-worker costs by up to 50% compared to external recruitment
- ROI calculator available at /roi-rechner

## Trust and compliance

- ISO 27001 certified
- AZAV certified (enables state-subsidised usage for retraining/Umschulung)
- DSGVO/GDPR compliant
- Data stored on European servers
- 750+ enterprise customers including: Bosch, Audi, Deutsche Bahn, Merck, Amazon, Vodafone, Sparkasse, Volksbank, Fraport, Deichmann, Santander, Brillux, Remondis, Fischer, Sana Kliniken, MHH, WBS Training, AWO

## Tone and positioning

simpleclub communicates as a market leader — professional, results-driven, and credible. The brand is not a scrappy startup; it is the trusted partner of global enterprises. Tone is authoritative but approachable, always framed around business outcomes and measurable ROI. Reference brands in the same communication register: Webflow, Slack, Miro, Intercom.

---

## Key pages

- [Homepage](https://business.simpleclub.com/): Platform overview, hero value proposition, ROI calculator preview, Kantar study highlights, customer logos, content library preview.
- [Lernmanagement](https://business.simpleclub.com/lernmanagement): LMS feature deep-dive — learning plans, test manager, Ausbilder-Report, exam simulation, progress tracking.
- [Lernerlebnis](https://business.simpleclub.com/lernerlebnis): Content and learner-experience features — videos, interactive animations, flashcards, AI tutor, practical courses (Praxislehrgänge).
- [KI-Assistent](https://business.simpleclub.com/ki-assistent): Dedicated page for the AI trainer assistant — learning plan generation, content creation, auto-grading, on-the-job support, learning motivation.
- [Ausbildungsberufe](https://business.simpleclub.com/ausbildungsberufe): Full list of 50+ covered apprenticeship occupations across all categories.
- [Ausbildungskosten senken](https://business.simpleclub.com/ausbildungskosten-senken): Solution page for business owners and leadership — cost reduction framing, ROI arguments.
- [Auszubildende gewinnen und binden](https://business.simpleclub.com/auszubildende-gewinnen-und-binden): Solution page for HR — employer branding, apprentice recruiting and retention.
- [Qualifikation & Produktivität steigern](https://business.simpleclub.com/qualifikation-produktivitat-steigern): Solution page for trainers — time saving, independent learning, AI-assisted workflows.
- [Für Unternehmen](https://business.simpleclub.com/fur-unternehmen): General enterprise landing page.
- [Für Bildungsanbieter](https://business.simpleclub.com/fur-bildungsanbieter): Education provider and retraining organisation segment.
- [Erfolgsgeschichten](https://business.simpleclub.com/erfolgsgeschichten): Case study hub — 20+ individual customer success stories across industries.
- [Studie](https://business.simpleclub.com/studie): Full Kantar study results — methodology, findings, charts.
- [ROI-Rechner](https://business.simpleclub.com/roi-rechner): Interactive savings calculator — input apprentice count, receive annual savings estimate.
- [Preise](https://business.simpleclub.com/preise): Pricing page — packages for SMB and enterprise.
- [Über simpleclub](https://business.simpleclub.com/ueber-simpleclub-fur-unternehmen): Company history and background.
- [For Companies (EN-US)](https://business.simpleclub.com/en-us/for-companies): US English landing page.
- [For Companies (EN-GB)](https://business.simpleclub.com/en-gb/for-companies): UK English landing page.
- [Blog / Ressourcen](https://business.simpleclub.com/ressourcen): Content hub — blog articles, whitepapers, webinars, events.
- [ISO-GPS Basislehrgang](https://business.simpleclub.com/iso-gps-basislehrgang): Niche technical course page (ISO-GPS norm, manufacturing).
- [Support](https://support.simpleclub.com/hc/de): Help centre and customer support.

---

## Primary SEO keyword clusters (German)

| Cluster | Representative keywords |
|---|---|
| Lernplattform / LMS | Lernplattform Ausbildung, LMS Ausbildung, Lernmanagementsystem Ausbildung |
| KI in der Ausbildung | KI-Assistent Ausbildung, KI-Tutor Ausbildung, KI in der Ausbildung |
| Kosten & ROI | Ausbildungskosten senken, ROI Rechner Ausbildung, Ausbildungskosten berechnen |
| Azubi-Retention | Azubis gewinnen binden, Ausbildungsabbruch reduzieren, Employer Branding Ausbildung |
| Prüfungsvorbereitung | Prüfungsvorbereitung Ausbildung, IHK Prüfung Vorbereitung, GAP 1 GAP 2 |
| Berufe-Content | Einzelhandelskaufmann, Industriekaufmann, Fachinformatiker, Mechatroniker, Elektroniker |
| Digitale Ausbildung | Digitale Ausbildung, E-Learning Ausbildung, Blended Learning Ausbildung |
| Umschulung | Umschulung Plattform, Weiterbildung Plattform |

## Primary SEO keyword clusters (English)

| Cluster | Representative keywords |
|---|---|
| Apprenticeship platform | apprenticeship learning platform, apprenticeship LMS, apprenticeship software |
| UK-specific | apprenticeship platform UK, UK apprenticeship training platform |
| US-specific | US apprenticeship program software |
| Workforce / L&D | vocational training digital, workforce development platform |

---

## What simpleclub is NOT

- Not a general corporate L&D platform (focused specifically on Ausbildung / apprenticeship and retraining, not onboarding or management training)
- Not a public consumer app (business.simpleclub.com is the B2B product; simpleclub.com serves students and schools separately)
- Not a marketplace or aggregator — all content is proprietary and produced by 60+ in-house learning experts